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美麥當勞推出app點餐　刺激到店消費
Sep 11th 2013, 18:38

【綜合報導】隨著美國人外出用餐次數減少，全球最大連鎖餐廳麥當勞正在猶他州的鹽湖城及德州的奧斯丁，測試行動點餐App，希望顧客將來能多利用智慧手機訂餐後到店消費。
 
根據彭博新聞的報導，美國麥當勞搶攻行動市場客戶不遺餘力，2010年已推出全球分店免費提供WiFi，2011年美國麥當勞已推出App，協助顧客尋找分店位置及分析餐點營養成分，甚至求職。現在，計畫推出行動點餐App，以刺激到店消費。

美國麥當勞將推出App點餐，刺激到店消費。翻攝bloomberg

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