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砸3.6億 hTC找鋼鐵人代言
Aug 12th 2013, 22:10

【綜合報導】國內智慧型手機大廠宏達電(hTC)今年營運陷入困境,面對強敵蘋果、三星甚至中國的機海戰術,為力搏翻身,公司昨證實已邀好萊塢巨星、電影《鋼鐵人》男主角小勞勃道尼擔任2年品牌代言人,傳代言費近1200萬美元(約3.6億台幣),首波5至6支廣告在台灣時間8月15日網路開播,盼藉小勞勃道尼高人氣,提振hTC手機買氣。

小勞勃道尼扮演「鋼鐵人」風靡全球,知名度更高,代言hTC平均1年收1.8億元台幣,算是很有人情味的價碼。資深廣告人范可欽說:「小勞勃道尼是國際巨星,知名度夠,加上電影《鋼鐵人》又這麼好看,話題性夠,會吸引大家的注意。」

小勞勃道尼(左二)在廣告中以hTC玩文字遊戲,排列出各種詞彙組合,圖中顯示為潮怪洗車(Hipster Troll Carwash)。宏達電提供

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